OMFG, Again

Here is a funny discussion of the idea of Gossip Girl as a web-based phenomenon, as opposed to a show that actual people watch. I think that this sort of online buzz might eventually translate into actual viewership, sometime down the road -- say when the show returns for five episodes this summer. Or, on the other hand, TV might actually be dead. It could go either way. I do think it's interesting that the online aspect of the show is approaching that of The Hills, but that many more people watch The Hills (even though it's on cable). So what's the difference? I think the big difference is the gossip rags are covering Lauren, Heidi, Spencer and Audrina, and they're not covering Serena, Georgina, Dan and Blair . . .I may have this wrong, though, because actually comparing Gossip Girl and The Hills is making me a little queasy.